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Marketing Content Examples For B2B Businesses The most effective marketing content is emotional. It gives new ideas and perspectives to help solve problems. The most effective marketing content is entertaining whether it's an engaging video or a detailed white paper. It is valuable to its audience and achieves its branding objectives. Learn from these eight branded content examples that do it right:. Blog Posts Blog posts are a very popular type of content for marketing that companies employ to share their thoughts, thoughts and stories on their websites. They can be about any topic or query and are usually educational in the sense that they are educational in. They may include images, videos or even audio to make the content more interesting and enhance on-page search engine optimization (SEO). Writing blog posts of high-quality starts by conducting market research to uncover and confirm a few essential facts about your audience. Once you have a good knowledge of your target audience you can begin brainstorming ideas and writing. The most popular kinds of blog posts include listsicles, how-to articles infographics, curated collections and more. These kinds of blog posts ensure that your website is brimming with variety and provides the kind of content that your customers expect. A how-to blog post like this one can help your audience learn new skills and help them solve a problem. This makes it an essential piece of content for marketing that keeps your readers engaged. A collected collection is a particular type of listicle blog post that shares numerous actual examples to prove an idea. This kind of blog post could also be employed as a marketing tool to increase the credibility and visibility of a brand. Case Studies Case studies may not be as thrilling like a viral post however, they're still one of the most powerful marketing tools you can come up with. They are a great way to showcase your expertise and building trust with potential customers. A good case study is designed to help your audience solve a problem by showing them the way your product or service has helped a customer solve a similar problem. You can employ various formats of content to make your case studies more engaging such as infographics and videos. Be cautious not to make your case studies into ads as this will reduce the credibility of your company. Instead, concentrate on creating a valuable resource that will encourage and empower your readers. You can also make use of case studies to show client testimonials and user-generated content (UGC). This helps build trust and makes your website more credible. UGC is most effective when it is backed by data. White Papers White papers unlike feature articles and blogs, are usually longer and provide more details and research. B2B businesses use them to show thought leadership or to provide an unique perspective to help readers make purchasing decisions, learn more in an industry, or solve business issues. They are an excellent tool for building trust among readers who aren't experts, and also to position companies as experts in their area of expertise. They also aid in guiding potential customers through the sales funnel. White papers can come in various styles, but the most effective ones are designed to specific audience. This means everything from the tone of voice to distribution strategy should be designed to appeal to the ideal reader. White papers are typically used to present research findings. However, it is easy for them to drift away from the realm of practical application and into the realm of theoretical. Backgrounders and papers on problem-solving should include some form of success stories to keep readers interested. White papers are also increasingly using interactive designs. best content writing software allow readers to filter charts and tables to focus on the information they are looking for which makes it easier for them to comprehend the high-level content and move through the sales funnel. Videos Videos are a great method of communicating with your audience. They're an excellent tool for marketing your business in a lively and interactive manner. They are great for capturing the attention of your target audience and presenting complicated concepts. Some of the most popular video types are instructional videos, demonstrations and tutorials. These videos are intended to educate your customers about your products and improve their loyalty. These videos can be used to showcase the expertise of your company and can be used as an article for your blog or as part an effective sales pitch. They are a great way to connect with your customers, particularly when they relate to current events or cultural trends. You can use testimonials to build trust in your brand and entice new customers. You can ask existing clients to make a video of their experience using your product or organize an AMA session on Reddit. You can also create screen sharing videos or how-to videos targeted at specific pain points. For instance, if have an e-commerce platform that helps small to medium-sized businesses run their online store, title your video “How to Create a Shopify Store”. This will help it rank in search engines. Testimonials Testimonials can also serve as a social proof tool to help people feel more confident about a company. They can be utilized in video or text format, and they are an excellent way to increase sales and build up the image of a company online. Testimonial content is effective because it focuses on the needs of the client and how a products or services helped them solve their issues. It also gives credibility to the business because it highlights other people have utilized the product. If you decide to use testimonials, make sure that they include the name, business name, and the name of the person. This will enhance their credibility. Make the testimonials as personalized as you can by adding faces. This can also help to create an emotional connection between the customer and the brand. While some companies prefer to have a separate testimonials page, you can also add them to other pages on your website. If a testimonial mentions an item, for example it could be displayed on the relevant product page or checkout page. This will keep a testimonials section from being less frequented than other pages, but still giving the same social evidence. Interactive Landing Pages Utilizing interactive elements on landing pages can increase the average visitor's engagement. This kind of content can help your company reach its goal of turning visitors to leads. Interactive pages are more engaging than static pages with the usual signup form and marketing content. This interactive landing page for Mooala's dairy-free milk uses an engaging approach to keep the visitor interested. The landing page also features a simple form with multiple options to sign up, reducing the process of conversion even more. This interactive landing page created by TransferWise is another example. The first screen uses real-life examples and social proof to convince potential customers that the service is worth the investment. The second screen lets users to fill out a simple form to learn more about how the product functions. A landing page is a great method for B2B marketers to build an email list. You can offer a no-cost ebook, webinar, a free trial, or any other content to entice your audience to sign up for their contact details. Headache Trackers Content should inform the consumer about headache triggers, and how to treat them during the initial stage of consideration. Examples include infographics that share information about the top causes of headaches, or a white paper that shares exclusive research into the science behind headache remedies. White papers require readers to share their email address in exchange for access which helps build trust and authority with prospective customers. Minen says that headache trackers, apps that allow users to track their stress levels and food intake, can be useful for the consideration stage. She cautions users to be cautious when drawing conclusions from data from their tracking. It might not be an accurate reflection of headache triggers.